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LeapFrog Enterprises, Inc.
History

Authentic Models, manufacturer of authentic antique reproduction World Globes. logoWhen Mike Wood discovered that the toy market offered nothing to help his three-year-old learn phonics, he decided to do something about it. In 1995, he and Bob Lally founded LeapFrog and introduced the company's first product, the Phonics Desk®. Four years and many successful new products later, Bob launched the LeapFrog SchoolHouse division in 1999, in response to countless requests from educators to customize LeapFrog's award-winning technology and educational products for the classroom.

Today LeapFrog SchoolHouse is in more than 100,000 classrooms in the United States and has won numerous awards from the education industry. LeapFrog SchoolHouse was the first recipient of the Technology Leadership Award, which is jointly sponsored by Association of Educational Publishers (AEP) and AOL@School.

Engaging, Inspiring, Igniting...

At LeapFrog, we think that when learning is fun, surprising and exciting you do more than simply nourish growing minds, you inspire a lifelong love of learning. That's why at LeapFrog we always put learning first. It's more than our philosophy. It's our passion. By creating toys that challenge, motivate and reward we are helping build self-esteem and confidence. Not to mention smiles, giggles and laughter.

The LeapFrog Story

Who will repair clean cars? Fly airbuses? Broker peace where there has only been war? Our children. They are the future. And what seems impossible today becomes possible tomorrow when they have the knowledge to succeed.

LeapFrog is committed to helping provide that knowledge. We are a company with one philosophy, passion, mantra - learning first.

A simple enough goal, but one that requires tireless dedication and hard work. We have over 1,000 employees world-wide devoted to creating innovative, effective and engaging learning products. Former teachers, child psychologists, researchers and learning specialists with years of real-world teaching experience account for 25% of our team. Our prestigious Educational Advisory Board includes educational experts in reading, writing, literacy and learning methodologies from Stanford University, UCLA, the University of Michigan and the University of California, Berkeley.

Our single-minded determination and unprecedented educational expertise is built into each and every LeapFrog product. Content is developed using our proprietary learning methodology that pin points with razor precision not only what children learn, but when and how they learn it. The learning is individualized and age-appropriate making it effective, motivating and challenging. Our unique multi-sensory approach surrounds children with multiple ways of learning so they see it, hear it, say it, touch it, and then, learn it.

We call it LeapFrog Learning and it goes on in playrooms and classrooms everywhere. When teachers saw the value of our distinctive approach they asked us to customize our home-based technology for classroom use. LeapFrog SchoolHouse now provides learning and assessment programs for more than 25,000 classrooms nationwide. Our content maps to the highest state and national curriculum, spans a wide range of subjects and comes in multiple languages. Cutting edge technology is intuitive and invisible so the learning is rich and deeply layered.

When learning is inspiring, eye-opening and empowering you do more than just teach. You nurture a lifelong love of learning. Something we believe is invaluable for the future.

Copyright © 2001-2006 LeapFrog Enterprises Inc., used with permission, Interface Network Inc.

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